Luxury car showroom, New Cairo
Exotica
A website for Exotica Automotive by Hassan Sabry that treats every visitor like they walked onto the floor: calm, premium, no sales pressure.
- Type
- Luxury car showroom
- Location
- ChillOut AUC, New Cairo
- Languages
- Egyptian Arabic and English
- Pages
- 6 pages
- Contact
- WhatsApp at every step
The idea
A luxury car buyer doesn't need convincing. They need to see the car properly, trust the showroom, and talk to someone who knows. So the site rests on three rules: quiet luxury, WhatsApp first, and it works on any device.
Prices aren't published online, just like on the showroom floor. Visitors ask on WhatsApp, and every form on the site ends in a ready message with a reference number and the car's details.
We don't sell cars. We hand you a key.
A walk through the site
Click any screenshot to see it full size.
-
The opening
The EXOTICA name opens with showroom footage inside the letters, then the brand line and two choices: browse the cars, or sell yours.
-
The promise
"We picked every car here ourselves." Below it, numbers count up: 970K followers, 14 brands, open 24/7.
-
Walk the floor
A row of cars that slides sideways with the page, and flips direction in Arabic. Each card shows the car's status: 0 km, just arrived, hybrid or reserved.
-
Inside the showroom
Short reels from the showroom that play on hover, so visitors get a feel for the place before they come.
-
Coming soon
Incoming cars hidden behind question marks, with a "Notify me" button for anyone who wants to hear first.
-
The inventory
Quick filters (all, 0 km, pre-owned, EV and hybrid), body type, search, brand, and sorting by year, mileage or horsepower.
-
The car page
A photo gallery, the specs, and an "Exotica Car Passport" with the inspection and ownership. Then the actions: WhatsApp, test drive, reserve, or trade in.
-
Booking a test drive
A three-step form: the kind of drive, the day (Fridays are evening only), and the time. It ends with a reference number and a ready WhatsApp message.
Features
Compare up to 3 cars
A table that marks the best value in each row in gold, a "differences only" switch, and one tap to send the shortlist on WhatsApp.
7 ways for a customer to start
Test drive, a 48-hour to 7-day hold, selling your car in 5 steps, trade-in, "find it for me", notify me, and joining the Key Club.
Every request lands on WhatsApp
No waiting on email replies. Requests go out with a reference number and full details, and the showroom answers in the same chat.
Key Club
Three membership tiers, with a membership card that leans with the cursor.
The founder's page
Hassan Sabry's story and beliefs, a photo gallery, and press links.
Considered motion
A curtain between pages, cards that lean with the cursor and buttons that pull toward it, all switched off for visitors who ask for reduced motion.
Accessibility
A site everyone can use: by touch, keyboard or screen reader, and for anyone who asks for less motion.
- Language and direction switch with the toggle, and English inside Arabic text stays left-to-right.
- Every page has a header, nav, main and footer, and navigation uses real buttons.
- Pop-ups are proper dialogs that close with Esc, and the gallery works with the arrow keys.
- Car photos carry the car's full name as alt text.
- Every form field has a label.
- Gold on black has a 8.75:1 contrast ratio, above the requirement.
Under the hood
- Chosen Arabic and English fonts (El Messiri, IBM Plex Sans Arabic, Manrope) that display while loading.
- Videos only load when they are needed.
- All car data lives in one place, so adding or editing a car never touches the design.
Want a site like this for your business?
Tell us about your business on WhatsApp and we'll tell you where to start.